850 million people use ChatGPT every week,
that's more than 10% of the global population. For context, when Apple launched the App Store in 2009, there were just 6 million iPhones in distribution. OpenAI just released the Apps SDK - the opportunity to build inside ChatGPT is enormous, and companies are already rushing to do it.
And this is only the beginning. More of our digital activity is moving inside LLMs - searching, creating, planning, working. Building apps inside ChatGPT, or having your brand present there, isn't a nice-to-have anymore. It's where your users are heading - and it's quickly becoming a customer expectation. The apps that are present will be the ones that get used, capturing an increasing share of attention over time.
Just like with Apple's Mobile App Store, building great applications will be critical. But a great app is nothing without discoverability. As the ecosystem fills with apps, it will become your single biggest bottleneck to growth. The teams that crack it will be the ones that succeed.
In ChatGPT, discoverability starts with the App Store - and it's already live. Just like the Apple App Store, the apps that rank for high-volume keywords get the traffic. You need to make sure you're found there. Optimizing your metadata, descriptions, and positioning will matter.
But on top of that, there's a whole new paradigm: organic recommendations. When someone is planning a trip and asks ChatGPT to help organize their itinerary, an app can appear right below the response - at the moment of highest intent. No search. No browsing. Users simply continue their journey with that app. This is distribution that's never existed before.
As more apps flood in, the question becomes urgent: when a user asks for help, which app appears below the response? Which one ranks first in the store for the keywords that matter? The teams that understand discoverability - and own the high-volume keywords and prompts in their category - will win. The rest will be invisible.
That's why we're building Appdiscoverability.com. We track store search and organic recommendations - for you and your competitors. We show you where you're winning, where you're losing, and what it takes to climb. Then we help you get to #1.